The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 19, 2017

Filed:

Nov. 05, 2014
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Karin Zilberstein, Kirkland, WA (US);

Diana Finster, Seattle, WA (US);

Adrian Chiu, Bellevue, WA (US);

Alexei Pineda, Sammamish, WA (US);

Stuti Jain, Kirkland, WA (US);

Enrique de la Garza, Sammamish, WA (US);

Assignee:
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/458 (2011.01); H04N 21/262 (2011.01); H04N 21/235 (2011.01); H04N 21/462 (2011.01); H04N 21/426 (2011.01); H04N 21/435 (2011.01); H04N 21/438 (2011.01); H04N 21/2668 (2011.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); G06Q 30/0277 (2013.01); H04N 21/2353 (2013.01); H04N 21/2668 (2013.01); H04N 21/26283 (2013.01); H04N 21/42653 (2013.01); H04N 21/435 (2013.01); H04N 21/438 (2013.01); H04N 21/4622 (2013.01); H04N 21/812 (2013.01);
Abstract

Improved operation of a content presentation device is achieved by displaying, to a user, user-desired primary content on the physical display device. Content pod metadata can be received specifying a predefined duration of a content pod for displaying auxiliary content, different from primary content, within a break from the primary content for the predetermined duration. The content pod metadata also specifies a plurality of subdivision time slots of the content pod, each time slot for different auxiliary content. The auxiliary content can be displayed on the physical display device within a time slot of the content pod. User input can be received while displaying the auxiliary content on the physical display device, where the user input indicates user interest in the auxiliary content. The auxiliary content can then be adjusted based on the user interest in the auxiliary content.


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