The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 19, 2017

Filed:

Jul. 18, 2012
Applicants:

Pavel Kobyakov, Waterloo, CA;

Fedor Labounko, Brooklyn, NY (US);

Inventors:

Pavel Kobyakov, Waterloo, CA;

Fedor Labounko, Brooklyn, NY (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 17/22 (2006.01); G06F 17/30 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0263 (2013.01); G06F 17/2247 (2013.01); G06F 17/30312 (2013.01); G06F 17/30424 (2013.01); G06Q 30/0241 (2013.01); H04L 67/10 (2013.01);
Abstract

Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for obtaining information about advertisement slots on resources (e.g., web pages). The method includes receiving a request to provide content for display in an ad slot of a web page presented on a user device; determining that parameter data specifying a parameter of the ad slot is not included in the request, the parameter being an indicator of a relative position of the ad slot on the web page; in response to determining that the parameter data is not included in the request, providing content to display in the ad slot to fulfill the request, the content including a tag configured to determine the parameter of the ad slot; receiving the parameter of the ad slot determined by the tag; and storing the parameter of the ad slot in a database.


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