The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 12, 2017
Filed:
Aug. 01, 2008
Manish Upendran, San Jose, CA (US);
Allen DE LA Cruz, Somerville, MA (US);
Tomi Blinnikka, San Pablo, CA (US);
Pavel Murnikov, Cambridge, MA (US);
Manish Upendran, San Jose, CA (US);
Allen De La Cruz, Somerville, MA (US);
Tomi Blinnikka, San Pablo, CA (US);
Pavel Murnikov, Cambridge, MA (US);
Excalibur IP, LLC, Sunnyvale, CA (US);
Abstract
In a method and system for creating an extensible media player, a multimedia player application is instantiated on a client system. A presentation data file is transmitted to the client system from a server. The presentation data file includes a playlist of timelines, with at least one multimedia file being played or at least one application being executed for each timeline. The presentation data file is parsed to activate an advertising manager module. The activated advertising manager module instantiates an advertising plug-in. The advertising plug-in connects to an advertising network and downloads select advertising policies and dynamically schedules advertisements for the timelines. Upon the occurrence of an event generated by a timeline, the advertising manager module inserts a blocking module to block execution of the timeline. An advertisement is dynamically retrieved and rendered in an advertising display overlaying a multimedia player application display. When the advertisement has concluded, execution of the timeline is resumed.