The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 05, 2017
Filed:
Apr. 04, 2017
Applicant:
Alphonso Inc., San Carlos, CA (US);
Inventors:
Raghu Srinivas Kodige, San Carlos, CA (US);
Ashish Chordia, Mountain View, CA (US);
Lampros Kalampoukas, Brick, NJ (US);
Nikhil Sahasrabudhe, Pune, IN;
Assignee:
Alphonso Inc., San Carlos, CA (US);
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/81 (2011.01); H04N 21/84 (2011.01); H04N 21/643 (2011.01); H04N 21/2668 (2011.01); H04N 21/24 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/2407 (2013.01); H04N 21/2668 (2013.01); H04N 21/64322 (2013.01); H04N 21/84 (2013.01);
Abstract
Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.