IDiyas

For the Inventor, By the Inventor

The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9837122 B1

PDFFull Text
Date of Patent:
Dec. 05, 2017

Filed:

Jun. 30, 2015

Customizing dvr functionality

Applicant:

Tivo Solutions Inc., San Carlos, CA (US);

Inventors:

James Barton, Los Gatos, CA (US);

Brian Beach, Columbus, IN (US);

Margret Schmidt, Redwood City, CA (US);

Robert F. Poniatowski, San Joe, CA (US);

Shelly Glennon, San Jose, CA (US);

Assignee:

TiVo Solutions Inc., San Carlos, CA (US);

Attorney:

Haley Guiliano LLP

Primary Examiner:

Mulugeta Mengesha

Int. Cl.
CPC ...
H04N 7/16 (2011.01); G11B 27/00 (2006.01); G11B 27/10 (2006.01); H04N 5/445 (2011.01); H04N 5/76 (2006.01); H04N 21/4147 (2011.01); H04N 21/426 (2011.01); H04N 21/45 (2011.01); H04N 21/454 (2011.01); H04N 21/458 (2011.01); H04N 21/472 (2011.01); H04N 21/475 (2011.01); H04N 21/44 (2011.01); H04N 21/441 (2011.01); H04N 21/81 (2011.01); H04N 5/765 (2006.01); H04N 5/775 (2006.01); H04N 5/781 (2006.01); H04N 5/85 (2006.01); H04N 9/79 (2006.01); H04N 9/804 (2006.01); H04N 21/41 (2011.01); H04N 21/488 (2011.01);
U.S. Cl.
CPC ...
G11B 27/005 (2013.01); G11B 27/105 (2013.01); H04N 5/44543 (2013.01); H04N 5/76 (2013.01); H04N 7/163 (2013.01); H04N 21/4147 (2013.01); H04N 21/42646 (2013.01); H04N 21/441 (2013.01); H04N 21/44008 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/4532 (2013.01); H04N 21/4542 (2013.01); H04N 21/4751 (2013.01); H04N 21/4753 (2013.01); H04N 21/4755 (2013.01); H04N 21/47214 (2013.01); H04N 21/812 (2013.01); H04N 5/765 (2013.01); H04N 5/775 (2013.01); H04N 5/781 (2013.01); H04N 5/85 (2013.01); H04N 9/7921 (2013.01); H04N 9/8042 (2013.01); H04N 21/4104 (2013.01); H04N 21/488 (2013.01);
Abstract

Techniques described herein automatically identify, in a multimedia content, an advertiser from which an advertisement in the multimedia content originates and/or a brand to which the advertisement pertains. The system determines whether the identified advertiser and/or identified brand is specified in a not to be displayed list and if so, performs at least one of: presents alternative content during the time interval that the advertisement occupies in the multimedia content or skips over the advertisement in the multimedia content.

Find Patent Forward Citations

Loading…