The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 05, 2017

Filed:

Apr. 18, 2017
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Andrew G. Bosworth, Palo Alto, CA (US);

Aruna Bharathi, San Jose, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 50/00 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0255 (2013.01); G06Q 50/01 (2013.01); H04L 67/22 (2013.01); H04L 67/306 (2013.01);
Abstract

An influence metric describing the influence of a social networking system object on social networking system users is determined based on affinities between the users and the object. For example, affinities between the associated users and the object are combined to determine the influence metric. Content may be selected for presentation to users based in part on influence metrics of the content. Additionally, influence metrics of objects associated with a user may be combined to determine the relevance of objects associated with the user, which may also be used to select content for presentation to the user.


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