The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 28, 2017

Filed:

Dec. 30, 2014
Applicant:

Beijing Yinzhibang Culture Technology Co., Ltd., Beijing, CN;

Inventors:

Huaiyin Guo, Beijing, CN;

Xu Zhang, Beijing, CN;

Ming Xi, Beijing, CN;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/234 (2011.01); H04N 21/81 (2011.01); H04N 21/2668 (2011.01); G11B 27/034 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); G06Q 30/0269 (2013.01); G11B 27/034 (2013.01); H04N 21/23418 (2013.01); H04N 21/2668 (2013.01); H04N 21/812 (2013.01);
Abstract

A method and apparatus for processing an audio/video file. By determining an audio/video file to be processed and then determining loadable audio/video promotion information for the audio/video file according to at least one of attribute information about a target user and attribute information about the audio/video file, the disclosed embodiments can carry out a merge operation on the audio/video file and the audio/video promotion information. Since the audio/video promotion information is promotion information matching at least one of the attribute information about the target user and the attribute information about the audio/video file, pushing audio/video promotion information during the playing of the audio/video file will arouse the interest of the target user so as to perform a further operation behavior on the audio/video promotion information such that accurate pushing of the audio/video promotion information can be ensured, thereby improving the conversion rate of the audio/video promotion information.


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