The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 28, 2017
Filed:
Feb. 27, 2013
Aditya Dalmia, Bangalore, IN;
Nipun Kwatra, Bangalore, IN;
Pranav Kumar Tiwari, Bangalore, IN;
Kiran S. Panesar, Sunnyvale, CA (US);
Aditya Dalmia, Bangalore, IN;
Nipun Kwatra, Bangalore, IN;
Pranav Kumar Tiwari, Bangalore, IN;
Kiran S. Panesar, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Example processes for determining a match type include: receiving a query token from a content provider; consulting a database stored in memory to determine past performance of the query token for associated content, where the past performance includes performance information indicating how well the query token performed for different match types, where a match type indicates a way that components of the query token match components of another query token in order to achieve a token match; determining, based on the performance information, differences in performance between ones of the different match types; comparing the differences in performance to a threshold; and selecting a match type for the query token based on the comparing.