The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 14, 2017
Filed:
Oct. 20, 2014
Sprint Communications Company L.p., Overland Park, KS (US);
Timothy L. Bell, Shawnee, KS (US);
Sara M. Dugan, Overland Park, KS (US);
Wayne W. Schroeder, Independence, MO (US);
Ashwin Shashindranath, Overland Park, KS (US);
Sprint Communications Company L.P., Overland Park, KS (US);
Abstract
A method of consolidating consumer profiles based on mapping an external identifier of a mobile communication device to a mobile network identification by an authentication network element computer. The method comprises receiving, by an advertisement (ad) bidder server computer, an ad bid request with an external consumer identifier and consumer profile information of a mobile communication device, and receiving, by a mobile communication network, a pixel tag request from the mobile communication device with the external consumer identifier embedded in the pixel tag request, wherein the mobile communication network is maintained by a mobile network carrier that maintains the ad bidder. The method further comprises identifying a mobile network identification of the mobile communication device by the mobile communication network, and storing a mapping between the external consumer identifier and the mobile network identification.