The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 14, 2017

Filed:

Dec. 30, 2005
Applicants:

Hugh J. Williams, Redmond, WA (US);

Julia H. Farago, Seattle, WA (US);

Nicholas A. Whyte, Mercer Island, WA (US);

Inventors:

Hugh J. Williams, Redmond, WA (US);

Julia H. Farago, Seattle, WA (US);

Nicholas A. Whyte, Mercer Island, WA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30056 (2013.01); G06F 17/30058 (2013.01); G06Q 30/02 (2013.01);
Abstract

A method to monetize multimedia queries is provided. The method includes receiving a multimedia query from a client device. In response, to the multimedia query a collection of thumbnails representing multimedia files is created. Position information for advertisement information is generated based on multimedia content included in the multimedia files. The position information specifies where the advertisement information should be displayed. Accordingly, advertisement information associated with advertisers that pay above a specified threshold is displayed with thumbnails of the multimedia content or with the actual multimedia content.


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