The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 17, 2017
Filed:
Sep. 23, 2011
Lane P. Shackleton, San Francisco, CA (US);
Jamieson R. Kerns, Santa Monica, CA (US);
Matthew S. Marzilli, Santa Monica, CA (US);
Mauricio Zuluaga, Adliswil, CH;
Lane P. Shackleton, San Francisco, CA (US);
Jamieson R. Kerns, Santa Monica, CA (US);
Matthew S. Marzilli, Santa Monica, CA (US);
Mauricio Zuluaga, Adliswil, CH;
GOOGLE INC., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for tracking presentation of content. In one aspect, a method includes segmenting a video into two or more segments. Each segment of the video can be a variably selected disjoint subset of the video. A client-side video player determines that playback of the video has reached the end of one of the segments. A presentation type for the video is determined, where the presentation type being one of an advertisement presentation or a non-advertisement presentation. The playback data is provided to a server-side data processing apparatus that stores the playback data in a data store. The playback data indicate the presentation type for the video and that playback of the video reached the end of the one of the segments.