The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 17, 2017

Filed:

May. 06, 2016
Applicant:

Advertising.com Llc, Dulles, VA (US);

Inventor:

G. Thomas Des Jardins, Alexandria, VA (US);

Assignee:

Advertising.com LLC, Dulles, VA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/431 (2011.01); C09D 11/322 (2014.01); H01B 1/22 (2006.01); H01B 1/24 (2006.01); H01C 17/065 (2006.01); H01G 4/08 (2006.01); H05K 1/09 (2006.01); H04N 21/435 (2011.01); H04N 21/443 (2011.01); H04N 21/472 (2011.01); H04N 21/482 (2011.01); H04N 21/81 (2011.01); H04N 21/8545 (2011.01); H05K 3/12 (2006.01);
U.S. Cl.
CPC ...
H04N 21/4316 (2013.01); C09D 11/322 (2013.01); H01B 1/22 (2013.01); H01B 1/24 (2013.01); H01C 17/06526 (2013.01); H01G 4/08 (2013.01); H04N 21/435 (2013.01); H04N 21/4438 (2013.01); H04N 21/47202 (2013.01); H04N 21/4825 (2013.01); H04N 21/812 (2013.01); H04N 21/8133 (2013.01); H04N 21/8545 (2013.01); H05K 1/097 (2013.01); H05K 3/125 (2013.01); H05K 2203/013 (2013.01);
Abstract

Systems and methods are provided for presenting branding elements with electronic content. In one implementation, a method is provided that includes receiving, from a user device, a request that identifies a segment of electronic content and that contains information specifying a display configuration of the user device. The method further includes selecting first metadata including information defining how at least one branding element is to be presented based on the display configuration of the user device, and selecting second metadata for the requested segment of electronic content, the second metadata including information related to presenting the requested segment of electronic content. Additionally, the method includes instructing the user device to generate a presentation based on the selected first metadata and the selected second metadata, the presentation including the requested segment of electronic content and the at least one branding element.


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