The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 17, 2017
Filed:
Mar. 01, 2012
Yoav Shaham, Ramat Hasharon, IL;
Assaf Henkin, Tel Aviv, IL;
Itai Brickner, Tel Aviv, IL;
Stanislav Krichevsky, Petah Tiqwa, IL;
Yoav Shaham, Ramat Hasharon, IL;
Assaf Henkin, Tel Aviv, IL;
Itai Brickner, Tel Aviv, IL;
Stanislav Krichevsky, Petah Tiqwa, IL;
Amobee, Inc., San Diego, CA (US);
Abstract
Techniques for leveraging social information, including a social graph, to identify content likely to be of interest to a user are described. With some embodiments, a content enhancement server receives a request for web-based content that is to be presented with a web page that is being presented at a client computing device. The server will then identify some web-based content that is relevant to a topic or subject matter of the web page, and also popular as determined by analyzing some social information, including in some instances information relating to asocial graph of the viewing user, that is associated with the web-based content. Finally, some items of web-based content are selected, based on a combination of the content's relevance and popularity as indicated by the analysis of the social information. The selected web content is then communicated to the client computing device for presentation with the web page.