The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2017
Filed:
Sep. 29, 2015
Verizon Patent and Licensing Inc., Arlington, VA (US);
Dongchen Wang, Concord, MA (US);
Marcelo D. Lechner, Burlington, MA (US);
Rory W. Britt, Warren, NJ (US);
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Abstract
An exemplary method includes a digital advertisement insertion optimization system accessing data that indicates a playback return position at which playback of a media program is to be resumed following insertion of an advertisement in the media program when a first media file comprising the media program encoded in a first media format is used for playback of the media program, analyzing a second media file comprising the media program encoded in a second media format to identify a set of key frames within the second media file, selecting a key frame from the identified set of key frames; and generating data that indicates a new playback return position at which playback of the media program is to be resumed following insertion of an advertisement when the second media file is used for playback of the media program.