The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2017
Filed:
Nov. 09, 2011
Madhusudan Raman, Sherborn, MA (US);
Renu Chipalkatti, Lexington, MA (US);
Jeffrey M. Getchius, Cambridge, MA (US);
Madhusudan Raman, Sherborn, MA (US);
Renu Chipalkatti, Lexington, MA (US);
Jeffrey M. Getchius, Cambridge, MA (US);
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Abstract
A content delivery system using social affine targeting may include a device that determines, based on presence information received from mobile devices, users in a vicinity of an electronic billboard. The device may further determine, based on user behavior information relating to the users, affinities of the users; and determine commonality of the affinities of the users. Still further, the device may select, based on the determined commonality of the affinities, one or more advertisements to present by the electronic billboard; and transmit the selected one or more advertisements to the electronic billboard.