The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2017
Filed:
Oct. 05, 2013
International Business Machines Corporation, Armonk, NY (US);
Paul B. French, Cork, IE;
Jack J. Healy, Cork, IE;
Niall J. Lucey, Cork, IE;
Michael Truss, Cork, IE;
International Business Machines Corporation, Armonk, NY (US);
Abstract
A mechanism is provided for prioritizing advertisements for a location. The mechanism identifies one or more person at the location and identifies a set of advertisements associated with a set of products for the location. The mechanism determines a score for the one or more persons indicating their likelihood to promote or detract from each of the set of products. The mechanism prioritizes the advertisements in the set according to the aggregate scores of the one or more persons for the products of the advertisements. The mechanism identifies a target person at the location to which the advertisement is to be directed and wherein determining a score of the one or more persons excludes or weights the target person.