The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2017
Filed:
Jul. 01, 2011
Marcus A. Leal, Rio de Janeiro, BR;
Emily K. Moxley, San Francisco, CA (US);
Marcus A. Leal, Rio de Janeiro, BR;
Emily K. Moxley, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for long-term targeting. In one aspect, a method includes: assigning a user a unique identifier and recognizing the user when the user interacts with a content system; logging user actions and preferences as the user interacts with one or more web based resources over a long time period where the long time period exceeds a life of one session and an expiration of one or more cookies residing on a user device; identifying logged user actions and preferences that are associated with a same time period in a previous year, including identifying immutable and mutable aspects of the logged user actions and preferences that are time-related; adjusting the mutable aspects based on the current date; and providing, to the user, content based on the immutable aspect, the adjusted mutable aspects, and information included in a content request.