The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 10, 2017
Filed:
Jan. 15, 2016
The Nielsen Company (Us), Llc, New York, NY (US);
Kevin Keqiang Deng, Safety Harbor, FL (US);
Barry Greenberg, Weston, CT (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to measure brand exposure in media streams are disclosed. An example apparatus disclosed herein includes a brand identifier detector to compare first data associated with a first scene of a media stream with second data associated with a reference scene including a first brand identifier to detect the first brand identifier in the first scene of the media stream. The example apparatus also includes a measure and tracking module to combine respective locations of the first brand identifier in respective frames of a first sequence of image frames forming the first scene to determine a weighted location for the first brand identifier. The example apparatus further includes a report generator to report appearance data corresponding to the first brand identifier, the appearance data including the weighted location for the first brand identifier.