The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 26, 2017
Filed:
May. 28, 2010
James F. Di Mattia, Churchville, MD (US);
Michael P. Ruffini, Methuen, MA (US);
Harpal S. Bassali, San Francisco, CA (US);
James F. Di Mattia, Churchville, MD (US);
Michael P. Ruffini, Methuen, MA (US);
Harpal S. Bassali, San Francisco, CA (US);
Verizon Patent and Licensing Inc., Basking Ridge, NJ (US);
Abstract
An exemplary method includes a media content delivery system transmitting a transport stream containing an advertisement channel and a program channel, the program channel carrying a media program stream at a first bit rate, detecting an upcoming advertisement break within the media program stream, inserting, in response to the detecting of the upcoming advertisement break, an advertisement content stream having a second bit rate that is lower than the first bit rate into the program channel to temporally coincide with the advertisement break to free bandwidth in the transport stream during the advertisement break, and inserting an additional advertisement content stream in the advertisement channel, the additional advertisement content stream temporally coinciding with the advertisement break and utilizing at least a portion of the freed bandwidth in the transport stream. Corresponding methods and systems are also disclosed.