The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 26, 2017
Filed:
Feb. 08, 2008
Pinank Gogri, Mountain View, CA (US);
Michael Mulvihill, Redwood City, CA (US);
Hayrettin Kolukisiaoglu, Sunnyvale, CA (US);
Shamik Sharma, Sunnyvale, CA (US);
Sundeep Tirumalareddy, Santa Clara, CA (US);
Pinank Gogri, Mountain View, CA (US);
Michael Mulvihill, Redwood City, CA (US);
Hayrettin Kolukisiaoglu, Sunnyvale, CA (US);
Shamik Sharma, Sunnyvale, CA (US);
Sundeep Tirumalareddy, Santa Clara, CA (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
A system and method may add to a web page a similar-content module which may contain information related to the context of the web page, may look like a portion of the web page, and may lead to a jump page which presents information in the similar-content module in more detail and contains an advertiser's advertisement or a link to an advertiser's web page. If a user is interested in the information in the similar-content module, he may click on the module and be sent to the jump page. Displaying the similar-content module will not cost any advertiser anything. A pay per impression advertiser will not be charged until its advertisement is displayed on the jump page, and a pay per click advertiser will not be charged until its link in the jump page is clicked on.