The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 19, 2017

Filed:

Sep. 03, 2013
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Kulvir S. Bhogal, Fort Worth, TX (US);

Gregory J. Boss, Saginaw, MI (US);

Sheryl L. Comes, Castle Pines, CO (US);

Rick A. Hamilton, II, Charlottesville, VA (US);

Anne R. Sand, Canon City, CO (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 21/81 (2011.01); H04N 21/442 (2011.01); H04N 21/258 (2011.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01); H04N 7/16 (2011.01); H04N 21/45 (2011.01); H04N 21/4784 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0207 (2013.01); G06Q 30/0241 (2013.01); G06Q 50/01 (2013.01); H04N 7/162 (2013.01); H04N 21/25816 (2013.01); H04N 21/25875 (2013.01); H04N 21/44218 (2013.01); H04N 21/44222 (2013.01); H04N 21/4532 (2013.01); H04N 21/4784 (2013.01);
Abstract

An indication from a user is detected by a first content viewing device to transfer an advertisement delivered to the first content viewing device as part of streamed audio and video (A/V) content to an alternative content viewing device. A determination is made, based upon user-specific advertising configuration information, as to whether the user is authorized to perform advertisement deferral during the streamed A/V content. The advertisement is configured as an incentivized deferred advertisement to be viewed by the user at a later time using the alternative content viewing device in response to determining that the user is authorized to perform advertisement deferral during the streamed A/V content. The configured incentivized deferred advertisement is transferred to the alternative content viewing device.


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