The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 19, 2017
Filed:
Sep. 23, 2013
Facebook, Inc., Menlo Park, CA (US);
Greg Schechter, Seattle, WA (US);
Benjamin Golub, San Francisco, CA (US);
Vladimir Fedorov, Menlo Park, CA (US);
Jason Scott Sobel, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system enables developers of third-party applications to specify online system users to receive advertisements. The online system generates and sends a user-specific identifier for online system users that use a third-party application when an advertiser associated with the third-party application requests a user-specific identifier from the online system. For example, the online system retrieves user identifying information associated with a client device identifier provided by an advertiser and generates a user identifier by encrypting the retrieved user identifying information. The advertiser may include one or more user-specific identifiers in an advertisement request sent to an online system to present an advertisement in the advertisement request to online system users corresponding to the user-specific identifiers. The online system determines whether to present the advertisement to users based in part on whether users correspond to user-specific identifiers included in the advertisement request.