The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 19, 2017

Filed:

Dec. 12, 2016
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Pavel Kobyakov, Waterloo, CA;

Fedor Labounko, Brooklyn, NY (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01); G06F 17/21 (2006.01); G06F 17/22 (2006.01); G06F 17/27 (2006.01); G06Q 30/02 (2012.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/212 (2013.01); G06F 17/2247 (2013.01); G06F 17/2705 (2013.01); G06Q 30/0277 (2013.01); G06F 17/3089 (2013.01);
Abstract

Systems and methods for displaying expandable content by maintaining a content database of slot identifier entries, each entry identifying a respective content slot and a respective resource identifier of a corresponding electronic publication on which the respective content slot is positioned. A data processing system receives a request to provide content for a content slot, the request identifying a slot identifier and a resource identifier, and determines, by accessing the content database, one or more permitted expansion directions for the content slot. The data processing system selects an expandable content item for publication based on the one or more determined permitted expansion directions.


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