The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 12, 2017
Filed:
Apr. 02, 2007
Juhani Murto, Helsinki, FI;
Petri Nykänen, Nokia, FI;
Juhani Murto, Helsinki, FI;
Petri Nykänen, Nokia, FI;
Nokia Technologies Oy, Espoo, FI;
Abstract
A system for providing a user with advertising content is provided. The system includes a presence server, an advertising distribution server, and a profiling and targeting component that interact to provide one or more advertisement objects to a user of a computing device based on presence data generated by the user. The presence server receives presence notification messages from the user's computing device and transmits the presence data to the profiling and targeting component. The profiling and targeting component in turn defines an advertising package that directs the transmittal of advertisement objects from the advertising distribution server to the user's computing device. The profiling and targeting component may also create a user profile based on the presence data for defining the advertising package and may further determine a trend of the user based on historical presence data. A method, apparatus, and computer program product are also provided.