The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 12, 2017
Filed:
Aug. 03, 2012
Thomas J. Broxton, San Francisco, CA (US);
Tim Carlo Jorges, Zurich, CH;
Thomas J. Broxton, San Francisco, CA (US);
Tim Carlo Jorges, Zurich, CH;
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus for analyzing performance of video content are disclosed herein. In one aspect, performance data indicative of a number of presentations of a video at user devices is received. The performance data specifies a portion of the total duration of the video that was presented prior to presentation being terminated. For each of two or more segments of the total duration, a play-through rate is determined for the segment. The play through rate for each segment is based on a number of the presentations of the video that were not terminated prior to an end of the segment. A play-through graph generated based on the play through rates is provided. A determination is made that user interaction occurred with a particular area of the play-through graph. A portion of the video from a particular segment that corresponds to the particular area is provided.