The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 05, 2017
Filed:
Oct. 13, 2011
Neha Pattan, Mountain View, CA (US);
Jennifer W. Lin, San Jose, CA (US);
Neha Pattan, Mountain View, CA (US);
Jennifer W. Lin, San Jose, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, apparatuses, and computer-readable media for serving annotations are disclosed. When a contact of a user recommends an ad, the score of the ad may be boosted in an ad auction. The amount of boosting depends on contact affinity. Contacts with greater contact affinity may be more influential, and ads that are recommended by such contacts may have a higher click-through rate. The greater the affinity between the user and contact, the greater the boost to the ad score. Affinity may be measured by a weight value, which is determined by, for example, social network interactions, e-mail/instant messaging communications, and phone logs and contact lists.