The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 29, 2017

Filed:

Mar. 02, 2016
Applicant:

Disney Enterprises, Inc., Burbank, CA (US);

Inventors:

Ariff Sidi, Studio City, CA (US);

Skarphedinn Hedinsson, Stevenson Ranch, CA (US);

Assignee:

Disney Enterprises, Inc., Burbank, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); G06F 15/16 (2006.01); G06Q 30/02 (2012.01); G11B 27/10 (2006.01); H04N 21/45 (2011.01); H04N 21/845 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06F 15/16 (2013.01); G06Q 30/0261 (2013.01); G11B 27/10 (2013.01); H04N 21/4524 (2013.01); H04N 21/8456 (2013.01);
Abstract

There is provided a media content server for inserting a location-based advertisement into an online media content. The media content server comprises a memory including an online media content for online access; a processor configured to receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. The online media content has a first and second sequential segments, and the local advertisement may be provided to the client after the first segment is provided and before the second segment is provided.


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