The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 22, 2017
Filed:
Apr. 02, 2015
Yume, Inc., Redwood City, CA (US);
Ayyappan Sankaran, San Jose, CA (US);
Rajesh Krishnan, Chennai, IN;
YuMe, Inc., Redwood City, CA (US);
Abstract
A video player device obtains a run-time SDK from a CDN server when it is time to display a video Ad and makes an Ad request to an Ad server via the network interface using the run-time SDK. A video player displays an Ad on the screen that is received as an Ad response. In a first example embodiment, the device includes an SDK Native Library which, when initialized, downloads an HTML SDK from the CDN server. In a second example embodiment, the device makes a VAST request to the CDN server, where a VAST response includes a VPAID wrapper containing a run-time SDK as a VPAID creative. The VAST response is parsed and the VPAID creative is then loaded and invoked by VPAID APIs of the run-time SDK.