The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 15, 2017
Filed:
Jun. 04, 2009
Shivakumar Venkataraman, Santa Clara, CA (US);
Ramakrishnan Srikant, Cupertino, CA (US);
Anshul Kothari, Sunnyvale, CA (US);
Aranyak Mehta, Mountain View, CA (US);
Vivek Raghunathan, Fremont, CA (US);
Nagbhushan Veerapaneni, Saratoga, CA (US);
Abhishek Bapna, Hyderabad, IN;
Adam Isaac Juda, New York, NY (US);
Shivakumar Venkataraman, Santa Clara, CA (US);
Ramakrishnan Srikant, Cupertino, CA (US);
Anshul Kothari, Sunnyvale, CA (US);
Aranyak Mehta, Mountain View, CA (US);
Vivek Raghunathan, Fremont, CA (US);
Nagbhushan Veerapaneni, Saratoga, CA (US);
Abhishek Bapna, Hyderabad, IN;
Adam Isaac Juda, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, in which participation probabilities for content items in content item selection processes are adjusted based upon predicted performance measures. The predicted performance measures can be compared to one or more other predicted performance measures and/or threshold/scaling data to determine how to adjust the participation probability of the content item in the content item selection process.