The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 08, 2017

Filed:

Sep. 24, 2014
Applicant:

Pandora Media, Inc., Oakland, CA (US);

Inventors:

Kyle George Lind, Lafayette, CA (US);

Tao Ye, Daly City, CA (US);

Assignee:

PANDORA MEDIA, INC., Oakland, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/25 (2011.01); H04N 21/2668 (2011.01); H04N 21/258 (2011.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01); H04N 21/222 (2011.01);
U.S. Cl.
CPC ...
H04N 21/2668 (2013.01); H04N 21/252 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/44222 (2013.01); H04N 21/812 (2013.01); H04N 21/8113 (2013.01); H04N 21/222 (2013.01);
Abstract

A content server monitors media preferences of a user associated with a partial user profile specifying partial demographic information about the user. The content server deconstructs the monitored media preferences to identify preferences of the user for musicological features of the media items. The content server infers profile information missing from the partial user profile responsive to the preferences of the user for musicological features of the media items, the inferring using baseline information associating profile information of a plurality of baseline users with preferences for musicological features of media items. The content server selects an advertisement using the inferred profile information, and provides the selected advertisement to a client device used by the user.


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