The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 08, 2017
Filed:
Aug. 25, 2015
Applicant:
Discovery Communications, Llc, Silver Spring, MD (US);
Inventors:
Elizabeth Rockwood Fulton, New York, NY (US);
David Ernst, Norwalk, CT (US);
Steve Ozzano, Darien, CT (US);
Assignee:
Discovery Communications, LLC, Silver Spring, MD (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/25 (2011.01); H04N 21/45 (2011.01); H04N 21/81 (2011.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/252 (2013.01); H04N 21/2668 (2013.01); H04N 21/4532 (2013.01); H04N 21/812 (2013.01);
Abstract
Apparatus and methods for segmenting television audience data are disclosed. The methods include receiving program level viewing data for one or more individuals. The methods also include creating one or more segments for the one or more individuals based upon the program level viewing data. The methods further include combining the one or more segments into one or more groups by applying a grouping function and performing analysis on the one or more groups, and generating reports based upon the analysis.