The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 08, 2017

Filed:

Mar. 31, 2015
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Yintao Yu, Mountain View, CA (US);

Meihong Wang, Sunnyvale, CA (US);

Yi Tang, Mountain View, CA (US);

Wenjie Fu, Foster City, CA (US);

Hong Ge, Cupertino, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/048 (2013.01); H04L 12/58 (2006.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04L 51/32 (2013.01); G06Q 30/02 (2013.01); G06Q 50/01 (2013.01);
Abstract

A social networking system selects and presents content items to a user via a feed. Additionally, the social networking system predicts heights associated with various content items, such as content items selected for presentation via the feed. Characteristics of a content item (e.g., a type of content included in the content item, a language of the content item, and a number of comments associated with the content item) as well as characteristics of a client device associated with the user are used to predict a height associated with the content item. When selecting content items for presentation to the user, the social networking system accounts for the predicted heights of various content items when ordering the content items in the news feed.


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