The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 08, 2017
Filed:
Jan. 21, 2015
Applicant:
Elwha Llc, Bellevue, WA (US);
Inventors:
Roderick A. Hyde, Redmond, WA (US);
Andrew Forsyth Glew, Hillsboro, OR (US);
Lowell L. Wood, Jr., Bellevue, WA (US);
Assignee:
Elwha LLC, Bellevue, WA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/18 (2006.01); G06Q 30/02 (2012.01); H04N 5/225 (2006.01); H04N 21/442 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0241 (2013.01); H04N 5/225 (2013.01); H04N 7/18 (2013.01); H04N 7/181 (2013.01); H04N 21/44218 (2013.01); H04N 21/812 (2013.01);
Abstract
An apparatus for identifying active access, by a viewer, of a source containing an advertisement includes a video capture device for recording user interaction in an area and a video processor electrically coupled to the video capture device. The video processor is configured to analyze the video obtained by the video capture device. The video process analysis includes identification of active access, by the viewer, of the source containing the advertisement. The source is electrically decoupled from the video capture device.