The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 08, 2017
Filed:
Feb. 18, 2014
Microsoft Corporation, Redmond, WA (US);
Robert Paul Gorman, Woodinville, WA (US);
Marc David Diamond, Renton, WA (US);
Sonam Dalal, Bellevue, WA (US);
Chika Uchendu, Ann Arbor, MI (US);
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Systems and methods for serving dynamic content (such as advertisements) in response to dynamic content requests are presented. More particularly, systems and methods for serving dynamic content from dynamic content portfolios directed to trending events and/or topics are presented. Upon receiving a dynamic content request, content classifications corresponding to the requested, published content (i.e., the requested content) that included reserved dynamic content space which initiated the dynamic content request are determined. A current trend is identified in a content classification when the dynamic content request volume for the current trend period exceeds the standard/expected dynamic content request volume for the current trend period by at least a threshold amount. When a trend is detected, candidate content portfolios directed to the trending content classification are selected from a set trending content portfolios. A content creative is selected from the candidate content portfolios and returned to the requesting computer user.