The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 01, 2017
Filed:
Sep. 10, 2009
James R. Koehler, Boulder, CO (US);
Elizabeth Van Alstine, Mountain View, CA (US);
James R. Koehler, Boulder, CO (US);
Elizabeth Van Alstine, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, for determining a mixture ratio for allocating portions of an advertising budget among different advertising channels (e.g., print, online, radio, television) to optimize a performance measure, such as cost-per-action. A mixture space is used to define the available advertising channels and any constraints placed on those channels, such as no more than fifty percent of the advertising budget being allocated to a particular channel, and test mixture ratios are selected according to an optimality criterion. The selected test mixture ratios are used during a testing period on live traffic. The performance measures from the test mixture ratios are used to select a preferred mixture ratio from the mixture space.