The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 01, 2017
Filed:
Dec. 17, 2010
Gerald Fahner, Austin, TX (US);
Zhenyu Yan, Sunnyvale, CA (US);
Shafi Rahman, Bangalore, IN;
Amit Kiran Sowani, Mumbai, IN;
Gerald Fahner, Austin, TX (US);
Zhenyu Yan, Sunnyvale, CA (US);
Shafi Rahman, Bangalore, IN;
Amit Kiran Sowani, Mumbai, IN;
FAIR ISAAC CORPORATION, Roseville, MN (US);
Abstract
Profiles characterizing each of a plurality of consumers are received. Thereafter, each profile is associated with one of a plurality of customer segments (e.g., matched pairs, etc.). Thereafter, a coupon effectiveness index is determined for each of the plurality of consumers for an offering based on the associated customer segment. The coupon effectiveness indices model characterizes causal effects estimates determined using historical data of purchases of individuals having varying coupon treatments for the offering. Subsequently, provision of at least a portion of the determined coupon effectiveness indices is initiated. Related apparatus, systems, techniques and articles are also described.