The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 01, 2017
Filed:
Nov. 19, 2010
William Z. Holt, Pasadena, CA (US);
Xinan Wu, Santa Monica, CA (US);
Eden S. LI, Santa Monica, CA (US);
Baptiste Coudurier, Los Angeles, CA (US);
Alexander V. Gutarin, Beverly Hills, CA (US);
William Z. Holt, Pasadena, CA (US);
Xinan Wu, Santa Monica, CA (US);
Eden S. Li, Santa Monica, CA (US);
Baptiste Coudurier, Los Angeles, CA (US);
Alexander V. Gutarin, Beverly Hills, CA (US);
HULU, LLC, Santa Monica, CA (US);
Abstract
A method, apparatus, article of manufacture, and a memory structure for providing advertisements with a media program transmitted to a user device are described. Different versions of a media program and advertisements are generated and segmented, and transmitted to a media player individually, allowing different advertisements to be selected for presentation to users according to user demographics and other factors.