The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 18, 2017
Filed:
Sep. 30, 2008
Shankar Vaidyanathan, Sammamish, WA (US);
Phani Vaddadi, Issaquah, WA (US);
Balbir Singh, Redmond, WA (US);
Shankar Vaidyanathan, Sammamish, WA (US);
Phani Vaddadi, Issaquah, WA (US);
Balbir Singh, Redmond, WA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Systems, computer-implemented methods and computer-storage media are provided for presenting customizable advertisements to a user. Advertising is customized through the use of user-specific or user-relevant data. Items such as keywords, profile data, and application data are received and are then used to retrieve customizations. These customizations are stored by a server or group of servers that the vendor makes available to the advertising provider. Items that could further identify adaptations desirable for advertising, such as a user profile, may be sent to the vendor's server as well. The adaptations take forms that include pictures, text, graphics, links, audio, and video files. Systems that comprise an advertising server, a vendor server, and a client application used for completing the above method, as well as computer-readable media necessary at each device to accomplish the customizations, are also described.