The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 11, 2017
Filed:
Mar. 15, 2013
Applicant:
Yahoo! Inc., Sunnyvale, CA (US);
Inventors:
Suju Rajan, Sunnyvale, CA (US);
Scott Gaffney, Palo Alto, CA (US);
Assignee:
EXCALIBUR IP, LLC, Sunnyvale, CA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 67/306 (2013.01); H04L 67/22 (2013.01);
Abstract
Embodiments of the present teachings disclose method, system, and programs that monetize personalized user behavioral profiles by remapping the users to audience segments related to advertisement. In the method, the users can be targeted with advertisements that are personalized and hence are more likely to lead to conversions.