The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 11, 2017
Filed:
Oct. 23, 2015
Linkedin Corporation, Mountain View, CA (US);
David S. Mawhinney, Pittsburgh, PA (US);
Dean Sherwood Thompson, Ligonier, PA (US);
Evan S. DiBiase, Pittsburgh, PA (US);
Matthew J. Fleckenstein, Pittsburgh, PA (US);
Sean J. Ammirati, Pittsburgh, PA (US);
Thi T. Avrahami, Pittsburgh, PA (US);
LinkedIn Corporation, Sunnyvale, CA (US);
Abstract
The invention relates to a method and system for selecting personalized content for a user, the method being performed by an evaluation tool instantiated on a computing device and comprising the evaluation tool. The evaluation tool creates a content selection rule for the user for finding and filtering content items, such as advertising content. The tool generates a content selection algorithm from the content selection rule for determining which content items to present to the user and presents the content item to the user based on the content selection algorithm and allows the user to interact with the presented content item.