The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 27, 2017
Filed:
Jul. 14, 2016
Applicant:
Adap.tv, Inc., Dulles, VA (US);
Inventors:
Brendan Kitts, Seattle, WA (US);
Brian Burdick, Newcastle, WA (US);
Dyng Au, Seattle, WA (US);
Tyson Roberts, Sammamish, WA (US);
Assignee:
ADAP.TV, Inc., Dulles, VA (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/258 (2011.01); H04N 21/81 (2011.01); H04N 21/435 (2011.01); H04N 21/442 (2011.01); H04N 21/25 (2011.01); H04N 21/2668 (2011.01); H04N 21/482 (2011.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/252 (2013.01); H04N 21/258 (2013.01); H04N 21/25866 (2013.01); H04N 21/25883 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/435 (2013.01); H04N 21/442 (2013.01); H04N 21/44213 (2013.01); H04N 21/4532 (2013.01); H04N 21/4828 (2013.01);
Abstract
Described herein is a system and method of ad targeting that automatically matches advertisements to media based on the demographic signatures of each. The method and system include calculating a match score between historical buyer demographics and media demographics. Media which is similar to the demographic of the product buyers is targeted for advertising.