The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 27, 2017
Filed:
May. 13, 2011
Girish Deodhar, Cupertino, CA (US);
Girish Deodhar, Cupertino, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium for rendering a content item. A method includes: providing a request to a server computer, the request in the form of a request for a content item to fill a content item slot on a page to be displayed on a client device or a request for search results; receiving, in response to the request, a content item for display on the client device; and initiating the display of the content item including executing a script that identifies a plurality of layout options for the display of the content item, evaluates the plurality of layout options based on one or more criteria, and renders the content item in accordance with one of the plurality of layout options based on the evaluation.