The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 20, 2017
Filed:
Sep. 27, 2007
Robert Lee Angell, Salt Lake City, UT (US);
James R. Kraemer, Santa Fe, NM (US);
Robert Lee Angell, Salt Lake City, UT (US);
James R. Kraemer, Santa Fe, NM (US);
International Business Machines Corporation, Armonk, NY (US);
Abstract
A computer implemented method, apparatus, and computer usable program product for generating an optimized marketing strategy for improving sales. The process parses event data to identify patterns of events associated with a selection of a selected item by each customer in a plurality of customers and selection of at least one item in a set of items related to the selected item. The process identifies events in the patterns of events that result in a purchase of at least one item in the set of related items by the customers to form optimized events. The process then generates a marketing strategy using the optimized events. The marketing strategy comprises a set of strategies for increasing purchases of items in the set of related items by the customers.