The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 20, 2017
Filed:
Aug. 06, 2014
Groupon, Inc., Chicago, IL (US);
Jeffrey M. Ayars, Geneva, IL (US);
Ruslan Gilfanov, Mountain View, CA (US);
Jeffrey A. Holden, Naperville, IL (US);
John Mark Nickels, Chicago, IL (US);
Pete Prokopowicz, Oak Park, IL (US);
Daniel M. Roarty, Chicago, IL (US);
David Thacker, Burlingame, CA (US);
Groupon, Inc., Chicago, IL (US);
Abstract
A method, apparatus, and computer program product are disclosed to improve generation of electronic communications. The method may include providing a plurality of content slots each configured to receive content. The method may also include maintaining a database comprising a plurality of content generators, and determining, using a processor, one of the plurality of content generators for providing content to each of the plurality of content slots. The determining the one of the plurality of promotion content generators or non-promotion content generators may include providing a first content generator of the plurality of content generators with a set of selection parameters, and receiving a first bid for one of the plurality of content slots from the first content generator. The first content generator may determine the bid based at least in part on the set of selection parameters. The method may also include assigning the first content generator to the one of the plurality of content slots based on the bid.