The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2017
Filed:
Jul. 23, 2015
Blackarrow, San Jose, CA (US);
Leslie M Carter, San Jose, CA (US);
BlackArrow, San Jose, CA (US);
Abstract
A linear digital advertising system includes ad decision logic configured to be centrally operable by a plurality of customer premise equipment. Each customer premise equipment includes a digital ad splicer, an ad content cache, a viewer attribute associator, and an interface to the ad decision logic. A proxy is operable between the customer premise equipment and the ad decision logic and includes an ad request and decision associator. The digital ad splicer is responsive to a control from the proxy identifying ad content, the control from the proxy received via the interface to the ad decision logic. The digital ad splicer is configured to operate the ad content cache to download from a content distribution network ad content determined by the control from the proxy, and to receive the ad content from the ad content cache and to splice the ad content into a simultaneously received and rendered linear program content stream.