The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2017
Filed:
Jul. 25, 2016
Google Inc., Mountain View, CA (US);
Michael S. Perrow, Pyrmont, AU;
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining, for each of a plurality of resource requests for a resource that includes first content, whether a supplemental content event has occurred. The occurrence of the supplemental content event indicates that supplemental content will likely be served to a user device after the resource is served to the user device. For each resource request for which the supplemental content event has occurred, the resource is served with a defined supplemental content environment in which the supplemental content is to be displayed, the supplemental content environment being of dimensions that accommodate display of the supplemental content without adjustment of display of the first content upon the user device rendering the resource. For each resource request for which the supplemental content event has not occurred, the resource is served without the defined supplemental content environment.