The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 06, 2017
Filed:
Sep. 05, 2014
Applicant:
Acxiom Corporation, Little Rock, AR (US);
Inventors:
Assignee:
Acxiom Corporation, Conway, AR (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 7/00 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06N 7/005 (2013.01); G06N 7/00 (2013.01); G06Q 30/02 (2013.01);
Abstract
An apparatus and method to increase accuracy in individual attributes derived from anonymous aggregate data uses aggregation keys in order to retrieve distribution sets and generate best-effort results for individual attributes. Multiple aggregation keys may be utilized to which individual attributes may be cross-mapped. The aggregation keys may be divided into location-based aggregation keys and name-based aggregation keys. The resulting data may be of varying granularity depending upon the granularity of the aggregation key used for the distribution and to generate the attributes.