The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 30, 2017

Filed:

May. 26, 2016
Applicant:

Ninthdecimal, Inc., San Francisco, CA (US);

Inventors:

Kevin Toshio Ching, Berkeley, CA (US);

Veronica Milenkiy, Burlingame, CA (US);

Paolo D'Alberto, San Jose, CA (US);

Keith Kilpatrick, San Francisco, CA (US);

Andrew Shapiro, New York, NY (US);

Mark Christopher Dixon, Belmont, CA (US);

Todd A. Rose, Menlo Park, CA (US);

Assignee:

NinthDecimal, Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04W 24/00 (2009.01); H04W 4/02 (2009.01);
U.S. Cl.
CPC ...
H04W 4/028 (2013.01); H04W 4/021 (2013.01);
Abstract

Systems and methods including computing patterns of visitation to predefined regions by converting coordinates of mobile devices to cell identifiers and searching a database to find matches between cell identifiers representing regions and the cell identifiers of the device locations. Devices having similar visitation patterns are divided into two groups, based on status data of whether or not information about a region has been transmitted to respective users. The visitation patterns after the transmission are compared by a system between the two groups to measure a difference. Identifiers of devices, users, or households are initially provided to the system without the status data to obtain attributes associated individually with the identifiers. In return, the system is provided with the status data associated with the attributes individually for the devices, users, or households but without sufficient information to map the status data individually to the identifiers of the devices, users, or households.


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