The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 30, 2017

Filed:

Apr. 28, 2010
Applicants:

Binita Gupta, San Diego, CA (US);

Eitan Pilipski, San Diego, CA (US);

Rajkumar Pitchaimani, San Diego, CA (US);

Nagaraju Naik, San Diego, CA (US);

Qi Xue, San Diego, CA (US);

Carla L. Riney, San Diego, CA (US);

Inventors:

Binita Gupta, San Diego, CA (US);

Eitan Pilipski, San Diego, CA (US);

Rajkumar Pitchaimani, San Diego, CA (US);

Nagaraju Naik, San Diego, CA (US);

Qi Xue, San Diego, CA (US);

Carla L. Riney, San Diego, CA (US);

Assignee:

QUALCOMM Incorporated, San Diego, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04N 5/44 (2011.01); H04N 7/173 (2011.01); H04N 21/81 (2011.01); H04N 21/4722 (2011.01); H04N 21/8545 (2011.01); H04N 21/858 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0241 (2013.01); H04N 21/4722 (2013.01); H04N 21/858 (2013.01); H04N 21/8545 (2013.01);
Abstract

Methods, systems, and apparatus for synchronizing interactive advertisements with linear advertisements, including: a traffic module configured to generate advertisement schedule information about slots for linear advertisements on channels; an automation module configured to detect cue messages in real-time media, each cue message indicating a respective start time and a respective index of a respective slot for respective linear advertisements, and to forward information about the cue messages; and an interactivity production module configured to receive the advertisement schedule information, the information about the cue messages, and information about interactive sequences, each interactive sequence to be synchronized with a respective spot for an associated linear advertisement, to generate an interactivity event for each respective interactive sequence, to calculate a start time for each respective interactivity event using information about a respective associated cue message, and to forward an activation message with the respective start time for each respective interactivity event.


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