The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 30, 2017
Filed:
Dec. 10, 2015
Intuit Inc., Mountain View, CA (US);
Carolyn Spencer, Webster, NY (US);
Avanish Pathak, San Diego, CA (US);
Vijoy Caro, Chula Vista, CA (US);
Aliza D. Carpio, San Diego, CA (US);
Alan Tifford, San Diego, CA (US);
Ashley K. McMahon, San Diego, CA (US);
Lisa B. Greene-Lewis, Ladera Ranch, CA (US);
INTUIT INC., Mountain View, CA (US);
Abstract
Systems, methods and articles of manufacture for delivering website content to an internet user which is personalized to the user based on a persona associated with the user. A persona database system accesses personal and financial data for the user from any suitable source, such as from a tax return of the user or personal finance management application or even a questionnaire. The persona database system matches the user's data to a persona for the user from a predetermined, discrete set of personas, wherein each persona identifies a generalized profile of personal and financial characteristics of the user. Then, when a user access a website hosted by a website server, the website server accesses the persona for the user from the persona database system and the website server personalizes the website content delivered to the user based on the persona for the user.